Literally. Models are now UNREAL.
The latest controversy regarding fashion, photography, photoshop and models starts with popular clothing store H&M. Their new lingerie models are composites: computer generated models that take parts and pieces of mannequins that are then humanized.
To add insult to injury, they shot real models for the campaign just so they could superimpose the human heads on the computer generated body form. I remember watching a documentary about robots with my son where they specifically talk about the problem humans have distinguishing between real and fake when there are “humanized” facial features.
The press officer for H&M says that most of their clothing is now shot on these humanized mannequins with facial models. Even worse, he argues that H&M’s decision to move its modeling away from actual human bodies isn’t irresponsible. “It’s not about ideals or to show off a perfect body… we are doing this to show off the garments,” he stated.
H&M designs a body that can better display clothes made for humans than humans can, then “dresses” it by drawing on its clothes, and digitally pastes on the heads of real women in post-production.
Oh, that’s right. It’s all about selling the clothes that don’t really look the same on a human figure since you’re not actually having humans model the clothing. Not sure how this is that different than selling mascara that plumps the lashes, when you’ve plumped the lashes in Photoshop, not with the product. You are lying to your consumer… okay, that’s not new.
Maybe the problem is that eating disorders, cutting, depression, dieting, and low self esteem are rampant and getting worse. How can anyone not see at least a cursory link between these issues?
Is it just me or does this seem like a bad road to travel down? What message are they sending to consumers if real life models can’t even be trusted to wear the clothes properly?
If you’re a parent, aunt, godparent or friend of a teen girl… PLEASE share this with her. Most teen girls (and women) don’t know what they’re seeing is UNREAL and then judge themselves so harshly when they think they can’t measure up.
Give them the truth and empower them to find their beauty outside societal ideals.
I want to hear your voice… tell me what YOU think!
Want to read more about it?
Check out the articles below or just Google H&M Computer Generated Models.