Empowering teen girls and real women to
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Brands that Stand the Test of Time: A Case Study (D131)

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Staying in the Hotel del Coronado this past week was a lesson in branding and business longevity. Realizing that my grandmother spent much of her teen years at The Del (as it is affectionately known) nearly eighty years ago makes you stop and think. Especially with so many major corporations and businesses going out of business in 2009, what makes the difference between success and … [Read more...]

How Colorful is Your World? (D126)

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I've come to realize that one of the most colorful places for me to experience life is behind the camera. I haven't quite figured out whether it's the intense focus, having to be fully present, or a trained eye. Regardless of the why, I'm discovering that it's a fact...and one I want to capitalize on. Here's the question...how can I take what I see behind the camera into my everyday life out … [Read more...]

Just a Little Bit of History Repeating (D125)

tasra365-coronado-2

Today I was walking on air, visiting the hometown of my grandmother more than 80 years ago. She lived in Coronado, California from the time she was six until she was 21...she's 95 now. What an amazing feeling to walk down the streets my grandmother walked, to capture the same sunset she watched for fifteen years of her life, to walk the halls of a hotel and streets of a city that hold the some … [Read more...]