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Brands that Stand the Test of Time: A Case Study (D131)

tasra365-hotel-del-coronado

Staying in the Hotel del Coronado this past week was a lesson in branding and business longevity. Realizing that my grandmother spent much of her teen years at The Del (as it is affectionately known) nearly eighty years ago makes you stop and think. Especially with so many major corporations and businesses going out of business in 2009, what makes the difference between success and … [Read more...]