Chris Brogan Got It Right—Custom IS Everything (D169)

Posted by Tasra Dawson on February 16, 2010 · View Comments 

Maybe “everything” is a bit of hyperbole. I’m willing to give you that. Simplicity and personality are important as well when it comes to connecting with guests, clients, customers… even friends. But after reading Chris Brogan’s post about the importance of customization, you can imagine my pure delight when I opened up a package with my new custom Teen Identity iPhone cases. We ordered black and pink to maintain our... [Read More...]

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Brands that Stand the Test of Time: A Case Study (D131)

Posted by Tasra Dawson on January 9, 2010 · View Comments 

Staying in the Hotel del Coronado this past week was a lesson in branding and business longevity. Realizing that my grandmother spent much of her teen years at The Del (as it is affectionately known) nearly eighty years ago makes you stop and think. Especially with so many major corporations and businesses going out of business in 2009, what makes the difference between success and failure? The Hotel del Coronado has been around since 1888 and is... [Read More...]

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