Maybe “everything” is a bit of hyperbole. I’m willing to give you that. Simplicity and personality are important as well when it comes to connecting with guests, clients, customers… even friends. But after reading Chris Brogan’s post about the importance of customization, you can imagine my pure delight when I opened up a package with [...]
Brands that Stand the Test of Time: A Case Study (D131)
Staying in the Hotel del Coronado this past week was a lesson in branding and business longevity. Realizing that my grandmother spent much of her teen years at The Del (as it is affectionately known) nearly eighty years ago makes you stop and think. Especially with so many major corporations and businesses going out of [...]






