Chris Brogan Got It Right—Custom IS Everything (D169)

Maybe “everything” is a bit of hyperbole. I’m willing to give you that.

Simplicity and personality are important as well when it comes to connecting with guests, clients, customers… even friends. But after reading Chris Brogan’s post about the importance of customization, you can imagine my pure delight when I opened up a package with my new custom Teen Identity iPhone cases.

We ordered black and pink to maintain our current branding, but I imagine as we begin offering these as gifts and incentives for our teen audience, that we’ll let them customize their own case. What teen girl wouldn’t want a custom case for her phone with a picture of her when she is at her best? Or even a group shot of her with her best friends? I’m imagining multiple cases in different colors to coordinate with each of her favorite images. She can change her iPhone, iPod, or Blackberry case to match her outfit and mood, just as easily as she changes her purse or jewelry. Now that’s custom fun!

What other products do you think make for great customization? How can you customize more than just products, but your service and experience as well? I’d love to hear your thoughts.

Image Specs: Shot two images with Nikon D50, 50 mm lens on white seamless background with Westcott softbox lighting (same lighting I use on all my studio and product shots). Added contrast and sharpness in Lightroom, then took the front and back photos into Keynote to use the alpha and reflection tools. Then quickly took back in Photoshop to add the MCP Finish It Actions thin round border.

Manual:Read page 105—Lenses. Have you been reading a camera manual page every day? Why not get started now!

Images: Fellow 365-er Kevin Voth tweeted a link to the Winter Olympics Opening Ceremony images, so I took a look at those stunning shots today.